Talk 1:

All The Small Things: razor sharp copy for sites and applications

Relly Annett-Baker

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or slay your foes. It’s a sen­tence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well–chosen words. Do you get lumped with the interaction copy? Do you get left trying to make meaningful error messages? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

Talk 2:

Pretending to be Italian since 1995

Jim Smith

Illustrator Jim Smith (a.k.a. Waldo Pancake) has a more subversive sense of humour than most. Fresh out of college he landed a client in the shape of coffee retailer Puccino’s, and turned their branding into a joke — in a good way. The off-beat attitude and humorous copywriting that made his work so popular with customers, can now be found on a range of Waldo Pancake themed products and merchandise.

In this session, Jim will look back at how he developed Puccino's brand over ten years, and show what can happen when you’re given complete creative freedom and a sense of anything goes.